Talent scouts were a thing of the past in the 1950s and Artist & Repertoire (A&R) people at record companies stopped coming around in the 80s. And the talent shows like the voice and American Idol? Good luck there.

The truth is that you have to set yourself apart from the crowd and the way you do that is marketing. It means a strong social media presence, a website, streaming media, and so much more. You have to have a marketing plan to go with your business plan to go with your performance, product or service plan.